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Super SEO Guide Book Master Resell Rights Included

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Just Take A Look At The MASSIVE Table Of Contents For Yourself!

THE SUPER SEO GUIDEBOOK TO SEO...........................................................2
WELCOME TO THE SUPER GUIDEBOOK TO SEO!...........................8
WHAT IS YOUR SEO PLAN.....................................................................12
THE BIGGEST BANG FOR YOUR BUCK.........................................................12
SUBMITTING YOUR SITE TO THE SEARCH ENGINES...................14
BE PREPARED.......................................................................14
WHAT WILL SITE SUBMISSION GET YOU.....................................................15
Site Maps..............................................................................15
Submission Software.................................................................15
If Budget Allows.............................................................................16
SEARCH ENGINES AND DIRECTORIES..........................................................16
Search Engine List.....................................................................16
Directories...................................................................................16
FREE LISTING.....................................................................................17
PAID LISTING.....................................................................................17
A BALANCED SUBMISSION PLAN...............................................................19
FREE AND/OR PAID SEARCH ENGINE SUBMISSIONS.........................................20
FFA LINK SITES NOT SEARCH ENGINES.....................................................24
DIRECTORIES, SEARCH ENGINES & TRAFFIC..........................26
WEB CRAWLERS .......................................................................26
EXAMPLE...........................................................................................27
SPAMDEXING.....................................................................................28
SPIDERING........................................................................................29
INDEXING.........................................................................................30
META TAGS.......................................................................................30
HYBRIDS..........................................................................................31
KEYWORDS........................................................................................32
META TAGS VERSUS BACK LINK POPULARITY..........................................................33
META SEARCH ENGINES............................................................................37
Dogpile........................................................................................37
https://www.tradebit.com.....................................................................................38
A Search Engine Is Just A Tool.................................................................38
WHAT THE HECK IS AN ALGORITHM?.........................................40
GOOGLE ALGORITHM IS KEY...........................................................40
PAGE RANK BASED ON POPULARITY...........................................................40
CONSIDER BACK LINKS POPULARITY VOTES..................................................41
Hypertext-Matching Analysis:...................................................................42
DO YOU KNOW THE GOOGLE DANCE?......................................................43
The Algorithm Shuffle.........................................................................43
GOOGLE Dance Tool.............................................................................44
FEATURES AND TOOLS FROM GOOGLE........................................................44
In case you are feeling lucky...................................................................44
The multi-faceted Google Toolbar................................................................45
Pandoras Box...................................................................................45
Stock Quotes.....................................................................................45
GOOGLE FREE TOOLS AND SOFTWARE........................................................45
Calculator.......................................................................................46
Dictionary Definitions.........................................................................46
File Types........................................................................................46
News Headlines..................................................................................46
Advanced News Search..............................................................................47
Similar Pages.................................................................................47
Web Page Translation........................................................................47
SafeSearch Filtering.............................................................................47
SUBMITTING YOUR URL TO GOOGLE..........................................................48
CLOAKING.........................................................................................48
GOOGLE GUIDELINES............................................................................48
Dos............................................................................................49
Donts..........................................................................................49
GOOGLE SERVICES...............................................................................50
Google Answers....................................................................................50
Google Groups...................................................................................51
Googles Image Search..........................................................................51
Googles Catalog Search...........................................................................52
Froogle.........................................................................................52
ALTAVISTA.....................................................................................53
CRAWLER/SPIDER CONSIDERATIONS..........................................................54
RANKING RULES OF THUMB....................................................................55
Values:.......................................................................................55
Query-dependent factors include:..............................................................56
Blanket policy on doorway pages and cloaking................................................57
Meta tags (https://www.tradebit.com as an Example)..............................................................57
Keywords in the URL and file names........................................................57
Keywords in the ALT tags.....................................................................57
Page Length................................................................................57
https://www.tradebit.com Search Features.................................................................58
ASK OWNS https://www.tradebit.com TECHNOLOGY............................................................59
WHAT YOUR WEBSITE ABSOLUTELY NEEDS...............................74
JUST DONT FOCUS ON THE HOME PAGE, KEYWORDS AND TITLES....................74
UNDERSTANDING YOUR TARGET CUSTOMER..................................................74
DOES YOUR WEBSITE GIVE ENOUGH CONTACT INFORMATION?..............................75
YOUR HOMEPAGE IS THE MOST IMPORTANT PAGE ON YOUR WEB SITE......................76
THE ACID TEST..........................................................................77
STEP BY STEP PAGE OPTIMIZATION...........................................................78
ONE SITE ONE THEME........................................................................80
AFFILIATE SITES & DYNAMIC URLS...........................................................80
PAGE SIZE CAN BE A FACTOR.................................................................82
HOW MANY PAGES TO SUBMIT.................................................................82
SHOULD YOU USE FRAMES?....................................................................82
MAKING FRAMES VISIBLE TO SEARCH ENGINES..............................................83
ROBOT.TXT MORE THAN A LITTLE USEFUL.................................85
STOP WORDS ............................................................................88
Some commonly excluded stop words......................................................88
IMAGE ALT TAG DESCRIPTIONS................................................................90
REGIONAL SEARCH ENGINES.....................................................92
TYPES OF REGIONAL SEARCH ENGINES........................................................92
Human Categorization.....................................................................92
Domain Filtering.....................................................................93
MAINTAINING A LOCAL AND REGIONAL SITE.................................................93
SPAMDEXING AND CLOAKING TIME WASTERS............................94
WEB HOSTING SERVICES AND DOMAIN NAMES...........................97
AVOID FREEBIE SITES .....................................................................97
USING KEYWORDS IN YOUR DOMAIN NAME..................................................97
DOORWAY SITES/PAGES........................................................................98
WEB HOSTING COMPANIES.....................................................................98
Always avoid free or very inexpensive.................................................99
WHAT TO LOOK FOR.............................................................................99
THE ROLE OF YOUR DOMAIN NAME..........................................................100
HYPHENS YES OR NO?.....................................................................100
ALPHANUMERIC CONSIDERATIONS...........................................................101
Giving YAHOO! Its Alphanumeric Due..................................................101
This is the alphanumeric order:...........................................................102
IS IT LINK POPULARITY OR CLICK POPULARITY.............................................102
Influencing Click Popularity..............................................................103
REGISTERING YOUR DOMAIN NAME.....................................104
DOS AND DONTS........................................................................104
Free Web Hosts.........................................................................104
Sharing domains or IP addresses.......................................................104
Sub-Domains..............................................................................104
Shared Domains Spell Trouble...........................................................104 5
You Must Own Your Domain Not Your Host................................................105
KEYWORDS IN THE DOMAIN NAME ARE CRUCIAL............................................105
Separate multiple keywords..........................................................105
Character Limit...........................................................................105
Directories...............................................................................105
Too Many Hyphens/Dashes............................................................105
Yet another benefit.....................................................................105
CHOOSING A HOST FOR YOUR WEB SITE.................................106
YOU ARE RENTING SPACE AND BANDWIDTH...........................................106
A SHORT LIST OF THINGS TO WATCH OUT FOR..........................................107
Shared IP hosting........................................................................107
Downtime................................................................................107
LOOK FOR A WEB SITE HOST WITH:.......................................................108
An OC-3 - 155 megabits per second............................................................108
Safeguards.................................................................................108
Redundant rollover connections........................................................108
Backup power............................................................................108
24 hour server back ups...................................................................108
NO LOGS? WHY, ITS YOUR DATA..........................................................108
LOGS PROVIDE YOU WITH VALUABLE INFORMATION......................................109
Other features include..........................................................................109
SEARCH ENGINES MAY SEEM PICKY........................................110
A CASE FOR CASE SENITIVITY ........................................................110
KEYWORD STUFFING AND SPAMMING.........................................................110
DYNAMIC URLS................................................................................111
RE-DIRECT PAGES..............................................................................111
IMAGE MAPS WITHOUT ALT TEXT..............................................................111
FRAMES..........................................................................................112
TABLES..........................................................................................112
LINK SPAMMING................................................................................113
INCREASING YOUR SE RANK AND IMPROVING YOUR SEARCH ENGINE POSITIONING..................114
THE SIMPLE BASIC PRINCIPLES..............................................................114
YOUR WEB SITE COPY/CONTENT............................................................116
RANKING BY POPULARITY.....................................................................116
And What Is Link Popularity Again?....................................................................117
LEARN TO ANALYZE YOUR SERVER LOGS...................................................118
Some sites offer to run comparison....................................................................118
LINKING STRATEGIES..........................................................................119
Theres Good And Bad Back Links......................................................................119
Reciprocal Links..................................................................................120
Outbound Links....................................................................................120
Inbound Links (Also Know As Back Links)...........................................................121
MORE ON META TAGS.........................................................................122
PAGE HEADING TITLES........................................................................123 6
TITLE TAGS.....................................................................................124
KEYWORDS AND DESCRIPTION...............................................................125
META ROBOTS TAG............................................................................126
Yes there are more Meta Tags but...................................................................127
RESEARCH TOOLS...................................................................128
LIST OF FREE TOOLS ...................................................................128
Keyword Density................................................................................130
Simple steps to check the density:..............................................................131
STEMMING......................................................................................132
WHAT ARE THE MOST POPULAR KEYWORD FOR YOUR SITE?............................133
TRACK YOUR SEARCH ENGINE RANKINGS LIKE A BLOODHOUND.................................134
THE BEST WAY TO TRACK....................................................................134
SECRET TOOLS TO HELP YOUR ACHIEVE & MAINTAIN HIGH SE RANKINGS..................................137
HOW TO FIND OUT HOW MUCH MONEY YOUR INVESTMENT IS YIELDING...............................141
HYBRID PPC & SEO TACTICS....................................................144
ROI TRACKING TOOLS .......................................................................145
DoubleClicks DART.................................................................................145
WebTrends from NetIQ..........................................................................145
HitBox from WebSideStory......................................................................146
Urchin...................................................................................146
RESOURCE SUMMARY..........................................................147
SEMPOs mission...............................................................................147
Alexa...................................................................................148
https://www.tradebit.com...........................................................................148
Tools from Marketleap...................................................................149
NetMechanic HTML Code checker......................................................149
OptiLink Link Reputation Analyzer......................................................149
PositionPro...........................................................................150
WEBSITE MANAGEMENT TOOLS.........................................................150
SEARCH ENGINE INFORMATION...............................................................151
INTERNET MARKETING RESOURCES..........................................................153
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