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A Concise Public Speaking Handbook, Fourth Edition
Although developed and delivered by the speaker, a good speech is centered on the needs, values, and hopes of the audience. Therefore, the audience should be kept in mind during every step of the speech crafting and delivery process.
Being “audiencecentered” means that, as a speaker, you are constantly aware of and striving to adapt to the cultural, gender, and experiential diversity of the people to whom you are speaking. Adapting to diverse audiences is incorporated into every step of the audience-centered approach.
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