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The world's largest download marketplace
3,274,270 satisfied buyers
step-guide to creating your ecommerce store and make money
Bold claim? Sure is! But read on to find out why we can be confident in making it.
So just what is ecommerce? Of course the term refers to online commerce: i.e. selling products online.
Contents
Chapter 1: What is Ecommerce and Why You Should Take Notice .............................................................. 3
Why Ecommerce is the Future .................................................................................................................. 4
What You’ll Learn ...................................................................................................................................... 8
Chapter 2: An Introduction to Ecommerce Business Models ....................................................................... 9
For High Street Stores ............................................................................................................................. 10
As a Side Business ................................................................................................................................... 11
For Bloggers and Marketers .................................................................................................................... 12
Some Examples of Ecommerce Business Models ................................................................................... 12
Where to Find Products to Sell ............................................................................................................... 14
Chapter 3: Creating Your Online Store Part One – Your Website .............................................................. 16
An Introduction to WordPress ................................................................................................................ 17
Setting Up ............................................................................................................................................ 18
Installation .............................................................................................................................................. 19
Themes and Set-Up ............................................................................................................................. 20
Chapter 4: Creating Your Online Store Part Two – Your Ecommerce Store Platform ................................ 22
The Top Ecommerce Platforms to Choose From .................................................................................... 23
Hosted Solutions ................................................................................................................................. 23
Self-Hosted Solutions .......................................................................................................................... 25
Creating a Shopify Site ............................................................................................................................ 26
Creating a WooCommerce Store ............................................................................................................ 29
Chapter 5: Designing a Store That Will Sell ................................................................................................ 31
Laying Out Your Store ............................................................................................................................. 32
Chapter 6: More Ways to Generate More Sales With Pricing and Persuasive Writing .............................. 36
Pricing Strategies .................................................................................................................................... 37
Persuasive Writing .................................................................................................................................. 39
Split Testing ......................................................................................................................................... 40
Chapter 7: Marketing Your Ecommerce Store ............................................................................................ 41
SEO .......................................................................................................................................................... 42
Content Marketing .................................................................................................................................. 43
Social Media ............................................................................................................................................ 44
PPC .......................................................................................................................................................... 45
Chapter 8: Conclusion – Starting Your Ecommerce Business ..................................................................... 47
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