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Micro Influencer Secrets

A micro-influencer is a smaller influencer – someone that has the power to drive buyer behavior, to make a big impact on the fortunes of a brand simply through an endorsement, and that is able to build support for a movement or an idea.

When we think of influencers, we tend to think of the huge names on Instagram with millions of followers. These influencers can easily charge hundreds of thousands of dollars for a single post of themselves wearing some merchandise!
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