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Social Identity and Financial Investment Decisions
This book investigates how social identity relates to financial investment behavior of the German-Turkish diaspora. The author approaches this study using qualitative research and multiple semi-structured in-depth interviews with a strong philosophical and methodological basis.
Taking a phenomenological stance, the empirical results reveal many nuanced shades of bi-cultural identity.
Key findings include a range of social creativity behaviors, also offering
an extension to social identity theory by means of re-defining relevant
in-groups. Financial investments are considered a family affair, with children being heavily involved and support of (extended)
family is defined as investment. Within that realm, German social identity prevails with regard to financial investments.
Publisher: Springer (October 17, 2016)
Language: English
ISBN-10: 331938645X
ISBN-13: 978-3319386454
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