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Retargeting Conversions Blueprint Videos
Here's a list of this 9 part video series in more detail
Video #1: Introduction and Recommended Retargeting
Are you excited about using retargeting marketing for your business? In this video, you will be given a quick overview of the course. We’ll talk about the basic concepts of how retargeting works, and you will get to see the retargeting network that we recommend.
Video #2: Retargeting Frequency
Whenever you set up any retargeting campaign, the biggest question that you should ask yourself is: How frequently should I show ads to potential buyers? In other words, how much is too much? You don’t want your ads to become annoying as that can actually hurt your brand. While it is always good to test, I’ll show you the exact frequency recommended to help jumpstart your campaign.
Video #3: How to Increase Your Conversions
Before we jump in and show you how to create a highly-targeted campaign, it's crucial to understand the strategy behind it and how exactly it raises your conversion rates across the board. You will learn to give people what they want in order to get what you want. In other words, the more specific you are, the better your conversion rate will be.
Video #4: Frontline Retargeting Strategy
The frontline retargeting strategy will cover two different aspects: people who leave your front sales page, and your lead magnets. While you can simply focus on retargeting people who leave, using this strategy will allow your conversion rate to explode!
Video #5: Deep Funnel Retargeting
In the world of retargeting marketing, this strategy is often overlooked. Many times, people tend to just focus on prospects, but in this case, we will be focusing on customers who have already put their trust in you. In fact, selling to these types of people is easier, although it requires different actions.
Video #6: AdCreatives
Creating ads for retargeting is going to be very different from creating regular ads since these ads focus on people who have already visited your website. In this video, we will cover that as well as several other things, including how certain ads will help increase your conversion rate and how to cheaply get high-quality ads created specifically for you.
Video #7: Account Overview and WordPress Integration
Once you have learned the fundamentals and strategies on how to set up your retargeting campaign, we will show you how to get started with a real live targeting network. You’ll learn how to set up your account and how to integrate your WordPress.
Video #8: Create Your Retargeting Segments
In this video, we’ll cover how to create highly targeted retargeting segments. The more specific your segments are, the higher your conversion rate will be. Simply follow me step-by-step as I show you the best way to succeed.
Video #9: Create Your General Campaign Properly
Congratulations! At this point, you have reached the end of the video series. After creating your segments, it’s time to create your general campaign to help your kick start the retargeting process.
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