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What happens when a TV car guy combines his passion for cars and rock music? For Joe Elmore, host of Spike TV’s “Horsepower” show, the result is a unique CD of car songs called “Gearheads”.
All songs selected for the CD have car-related themes. Some are old favorites like “Mustang Sally”, “Little GTO” and “Fun, Fun, Fun”. Four are original songs written by the artist himself.
“It’s the answer to a lifelong dream for me. I’ve been into rock ‘n roll and cars since I was a kid,” said the television personality. “This project, a CD of cool songs with car themes, is a perfect match for what I’ve been doing on the TV show.”
“Horsepower”, now in its 11th year of production, is a combination of how-to and lifestyle segments. Elmore and co-host Mike Galley perform power buildups on all kinds of engines and high performance street cars. Plus, they cover racing and car show events around the country. It’s one of four shows in Spike TV’s two-hour Powerblock Saturday and Sunday mornings. All shows are produced by RTM Productions in Franklin, TN.
Elmore has another personal mission with “Gearheads” Proceeds are going to a charity that helps autistic children, the Threshold Center in Orlando, FL. It’s a multi-faceted center designed for education, medical treatment and residential housing for young and older victims of autism.
“I have a son with autism, and I know firsthand how difficult it is to find proper schooling and day-to-day care for autistic kids”, said Elmore. “I am greatly impressed with how the Threshold Center is addressing so many special needs, even providing residential group housing so that older autistic individuals can live somewhat independently”.
Long before launching his television career, Elmore was bitten by the music bug, singing and playing bass in numerous Southern bands. He spent many years in Memphis, heavily influenced by the delta city’s blues and rockabilly music styles. The producer of “Gearheads” is Paul Lovelace, a lifelong friend and former band mate of Elmore’s.
A former vice-president at Capitol Records, Lovelace spent more than 20 years in the record industry, mostly in marketing and promotions. In recent years, he’s turned his attention to music producing. For “Gearheads”, he assembled a hand-picked band of “A list” Nashville studio musicians and background vocalists.
“This was one of the most fun projects I’ve been involved with”, said Lovelace. “All the musicians embraced it enthusiastically. They really enjoyed putting a modern-day, high-energy feel to the old car songs they heard as kids”
“Gearheads” will be released as a single on Lovelace’s independent label, CDX, and will be sold primarily through the internet. A main source will be https://www.tradebit.com, the official website of “Horsepower” and the other Powerblock TV shows.
Elmore and Lovelace are even discussing plans to take “Gearheads” on the road.
“We played in bands together years ago.” Lovelace said. “I think it would be a blast to do it again, especially for venues like big cars shows. If we do it, we will definitely do it right, with a killer band and the works.”
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