*NEW!* The Art of SEO eBook
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behaviorsuch as new ranking methods involving user engagement and social mediawith an array of effective tactics, from basic to advanced.
* Comprehend SEOs many intricacies and complexities
* Explore the underlying theory and inner workings of search engines
* Understand the role of social media, user data, and links
* Discover tools to track results and measure success
* Recognize how changes to your site can confuse search engines
* Learn to build a competent SEO team with defined roles
* Glimpse the future of search and the SEO industry
"SEO expertise is a core need for todays online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business."
Tony Hsieh, CEO of https://www.tradebit.com, Inc., author of New York Times bestseller Delivering Happiness
Review
Hype-free, data-rich and loaded with insight thats essential reading for anyone who needs a deep understanding of SEO.
SETH GODIN, AUTHOR OF WE ARE ALL WEIRD
SEO expertise is a core need for todays online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business.
TONY HSIEH, CEO, https://www.tradebit.com, INC., AND NEW YORK TIMES BEST-SELLING AU- THOR OF DELIVERING HAPPINESS
Written by some of the top minds in SEO!
DANNY SULLIVAN, EDITOR-IN-CHIEF, https://www.tradebit.com, AND PRODUCER, SMX: SEARCH MARKETING EXPOD
Save years of learning with The Art of SEO! The books content and strategies are sure to help your bottom line. Even if youre a seasoned online marketer, this book has tips and tricks for you!
MONA ELESSEILY, VICE PRESIDENT OF ONLINE MARKETING, PAGE ZERO MEDIA
The second edition of The Art of SEO expands and enhances a book that was already the industry standard for SEO education and strategy. Anyone looking to optimize their website and get better rankings on the search engines should keep this book on their desk and refer to it daily. All of the advanced technical SEO strategies are covered in a straight-forward method which is easy to understand and action-oriented. When you are finished reading this book, you will have a better grasp on how search engines work and how you can optimize your website with expert proficiency. If you want to drive more traffic to your website, engage your audience on a deeper level, generate more sales, and grow your businessthis books lays the plan out for you.
JOSEPH KERSCHBAUM, VICE PRESIDENT, CLIX MARKETING, AND AUTHOR OF PAY- PER-CLICK SEARCH ENGINE MARKETING: AN HOUR A DAY
Rarely does a work so thoroughly deconstruct the art and science of SEO: what it is, how it works, who makes it happen, and why it is important to the modern firm.
SARA HOLOUBEK, CEO, LUMINARY LABS, AND PRESIDENT, SEMPO (2009-2010)
With over 80 of Internet sessions starting with a search, you should be looking for ways to develop traffic from search engines. The Art of SEO is a book I continually recommend to beginners and more experiences marketers. This book can shave years off the learning curve for anyone thinking of delving into the world of search marketing. The Art of SEO walks you through the most important steps in planning and executing a top-flight program. The authors of this book are trusted individuals whose repeated, proven success working with SEO & Social Media marks them as leaders in the field. Easy to understand and well written, this book walks you through everything you need to understand to be successful with your own SEO campaigns. Read now, prosper now and later.
DUANE FORRESTER, AUTHOR OF HOW TO MAKE MONEY WITH YOUR BLOG AND TURN CLICKS INTO CUSTOMERS, AND SENIOR PRODUCT MANAGER, BING, FORMER SEMPO BOARD MEMBER