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3,271,926 satisfied buyers
Run A Free Webinar Instruction Video
Gone are the days of treating your list like an ATM. You know - sending out marketing offer after marketing offer and offering little or nothing of value. At one time, many years ago this worked. However now all that will get you is a smaller list as people unsubscribe on mass.
The secret is to treat your list the way you would like to be treated when you join a list. You likely didnt join someones list to be bombarded by offers. You thought you were going to get something of value so you joined.
So make sure you apply those principals while you are on the other side of the list. Offering something of value to get people to join is only the start of the process. You need to keep on offering value. By doing that the people on your list wont mind getting a marketing email once in a while and they will be much more likely to buy.
There are many ways to do this. Your first step should be to write a follow up sequence that offers them value over time automatically. This will automate part of the process.
But dont stop there!
Make sure you contact your list and offer them even more value. One of the easiest ways that offers a huge perceived (and actual) value is to offer a free webinar.
A webinar is a seminar that takes place over the internet. You can host it from your home computer and your customers can attend the webinar from wherever they are as long as they have a computer and an internet connection.
This is a very effective way of putting a human face to your name and adding an element of trust. You will also get to know your customers a little better. This is a win-win for everyone!
You can host a webinar using a conference call or do the whole thing over the internet. It is totally up to you.
The topics you can cover are endless so you can continue to offer value to your leads and turn more and more of them into paying customers.
Here is just some of what you will learn:
The free software to use
How to prepare for your webinar
Running your webinar
Conference call or over the web
Inviting attendees
Polls
Redirecting attendees to another website
and lots more...
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