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Basic Copywriting for the Web
Within these pages we will take a basic look at what it takes to perform good web copywriting. Before we get into the meat of the subject there are several things we need to consider.
Websites are not read in the same fashion as traditional printed material, web pages are read in a hyper textual fashion, on a traditional printed page a person reads left-to-right top to bottom. A webpage is read much the same way as a glossy magazine, people let their eyes skip across the page pulling out sections they find interesting to give their focus to.
We must try to remember that Internet users are actively seeking information not passively soaking up data. If they do not find something on your website that they find interesting they will leave it. A person surfing in this fashion will leave the website within seconds if no relevant content is found. If your copy is too long winded they are unlikely to read it fully, you must be able to cut to the chase quickly and interesting fashion.
Truly effective web copy will take all of these considerations above into account.
You really should not underestimate the importance of understanding the basics of producing targeted, effective web copy before jumping in feet first to produce content for your website.
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