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Cash Stuffing Secrets Of The Written Word - Ewen Chia
The goal of this report is thus to teach you how to act on the emotions of your subscribers to touch them in a way which builds rapport and to move (persuade) them to take action. Essentially, youll learn the most important and exciting skill you could ever dream of as an online marketer: the ability to turn the cold and lifeless medium of e-mail into a cozy fireside chat (or a splash of cool, invigorating water!).
Each lesson here adheres to a guiding principle: there are numerous, but identifiable, types of readers and there are levels of writing. If all of this sounds a bit academic, dont worry were really just breaking down the when, where and why of standard forms of language:
- Lesson 1: Getting Your Readers To Relate And Pay Attention To Your Message
- Lesson 2: How To Convey Factual Information Vs Subjective Benefits
- Lesson 3: Advertising is Poetry!
- Lesson 4: Pacing And Leading
- Lesson 5: Repetition
- Lesson 6: Ultimate Copy
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